See MonRoi, a wireless device for recording chess moves.
See MonRoi criticized.
See MonRoi commit possibly the worst, most non-Internet-savvy marketing hari-kari in recent memory!
In a nutshell, the company responded to some mild criticism, posted by commenters on the most prominent English-language chess blog in the world, by repeatedly lambasting the posters and hinting about lawsuits if the blogger doesn’t remove the offending comments AND fork over the IP addresses of the commenters.
So now, see MonRoi’s target market, chess players, ripping MonRoi a new one in the thread above:
“Hey MonRoi – YOU SUCK. Come and get me. Please spend a lot of time and effort trying to squeeze out my IP address from Mig, energy you won’t be using to, you know, actually focus on your product and marketing. Write to the Canadian Bureau of Hurt Feelings, and have them exercise their mighty might over the U.S. and its citizens. That process should take you at least a few months, and I hope it leads to your government revoking whatever funding they are providing to you under the “incompetency” clause….”
Go, MonRoi, Go!