This is the back label on 2003 Scrubby Rise Chardonnay, from Australia*:
“The Scrubby Rise vineyard (which is ironically flat and bereft of scrub)…”
This discussion came up over at Rob O’Regan’s wonderfully titled marketing blog (“Magnosticism”) last week – the curious inability of large companies to speak to their customers in anything resembling a human voice. By the time every communique goes through marketing and legal etc, it all sounds the same.
I know this is just a wine label, but at least it sounds like it came from a person instead of a department.
* Er, not that I’m drinking any on this relaxing early-Fall Friday night.