My wife asked me about corporate logos I like. Which lead me to realize that I don’t pay much attention to logos. I pay more attention to taglines, inveterate word guy that I am.
As mentioned, I am bored by “More bars in more places” and liked “Raising the bar”. [Moment of silence for Cingular.]
But I LOVE “7 whole grains on a mission“. And no, I don’t eat Kashi. I just think that is a compact phrase that not only gives you a sense of what they do but also of a personality and purpose. It’s brash but not obnoxious. Not bad for six words.