Who’s Who?

Ever been invited to join a Who’s Who directory? (And then order a copy? And then maybe upgrade to a multi-year Platinum membership? And then order more copies for friends and family?)

Most of them are of dubious value and some are outright scams. Your gut may tell you this (or not), but a consultant name Ben Rothke went to the trouble of collecting emails, recording phone calls etc and wrote up the process. Highly entertaining.

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