And now another commentary on people who rely on formula rather than thinking

I submitted it to one publisher after another as well as several literary agents. It was rejected again and again, always on the same grounds. ‘Older children wouldn’t like it because it’s about rabbits, which they consider babyish, and younger children wouldn’t like it because it is written in an adult style.’ I refused to alter the draft in anyway and went on knocking on doors.

– Richard Adams on Watership Down, which has been in print continuously for 36+ years and has sold more than 50 million copies worldwide.