A new SEO column, and housekeeping

Emediavitals has posted another column on search engine optimization, pointing out a similarity to chess: Tactics without strategy are unproductive, and strategy without good tactical execution — well, most of the time it just loses.

Also I discovered that emediavitals, in changing their URL structure, broke most of the links to my older columns on reassembler’s SEO for Editors page. Tsk tsk. If you don’t use redirects, you lose a ton of hard-earned Google juice.