Don’t think like a publisher

My post on LinkedIn—a little contrarian advice for content creators. “Don’t run your content operation like a SpaghettiOs factory” seems to be the line resonating with my fellow now-and-former journalists. Advertisements

While I was away, Scott Adams (Dilbert) justified this blog and indeed my entire professional approach

If you aren’t the best at any one thing, learn about as many things as you can. I’m a poor artist. Through brute force I brought myself up to mediocre. I’ve never taken a writing class, but I can write okay. If I have a party at my house, I’m not the funniest person in the … More While I was away, Scott Adams (Dilbert) justified this blog and indeed my entire professional approach

…and started a new job

As of April 1 I am Editor in Chief of the Enterprise IT Group at FierceMarkets! The group consists of six titles: FierceCIO FierceCIO:TechWatch FierceEnterpriseCommunications FierceMobileIT FierceContentManagement FierceBigData We’ll be making lots of improvements to the sites and the content itself. Big plans. Great fun. I really like the company and the people. I am … More …and started a new job

I wrote a book

Online Content Marketing in 30 Minutes, published by i30 Media, is available in all kinds of formats: PDF, Kindle, hardback, and others. Content marketing has taken the business world by storm over the last few years. The basic idea is to stop bombarding potential customers with ads, and start providing them with the kinds of … More I wrote a book

Artisans

A certain massive donut retailer has been advertising “artisan” bagels. As Inego Montoya would say, I do not think that word means what they think it means. Here is the work of a potter,  my friend Doug Law. We have a couple of Doug’s pieces in our house, and they’re just wonderful. And I’ve had … More Artisans