Don’t think like a publisher

My post on LinkedIn—a little contrarian advice for content creators. “Don’t run your content operation like a SpaghettiOs factory” seems to be the line resonating with my fellow now-and-former journalists. Advertisements

…and started a new job

As of April 1 I am Editor in Chief of the Enterprise IT Group at FierceMarkets! The group consists of six titles: FierceCIO FierceCIO:TechWatch FierceEnterpriseCommunications FierceMobileIT FierceContentManagement FierceBigData We’ll be making lots of improvements to the sites and the content itself. Big plans. Great fun. I really like the company and the people. I am … More …and started a new job

I wrote a book

Online Content Marketing in 30 Minutes, published by i30 Media, is available in all kinds of formats: PDF, Kindle, hardback, and others. Content marketing has taken the business world by storm over the last few years. The basic idea is to stop bombarding potential customers with ads, and start providing them with the kinds of … More I wrote a book

My new blog on Content Strategy

Reassembler remains defiantly non-focused. (That’s its focus, actually.) However, there’s an exciting field called Content Strategy that takes a re-assembler-ish approach, tossing journalism and SEO and marketing and ecommerce and user experience into a professional mosh pit. Great stuff, exciting times if you 1) like content and 2) like change. Which I do. I’ll be … More My new blog on Content Strategy