…and moved across the country

As of 7/3, I live just north of the Golden Gate Bridge.

Cool foggy mornings, mostly warm bright afternoons. Beautiful vistas every which way you look – mountains, hills, valleys, ocean, beaches, bay, sailboats, city. Lemon trees and wild (well, suburban-wild) deer next door, avocado and fig and plum trees in the backyard, cypress and redwood and eucalyptus and sycamore trees in the neighborhood. Huge farmers’ market Sunday and Thursday in San Raphael, about 10 minutes away.

Staying with a generous friend until we move into an apartment at the end of the month. Downsizing quite a bit, happily. Working east coast hours, which I like. Walking more and driving less. Been here three weeks and still haven’t had to refill my gas tank.

Leaned on the kindness of friends quite a lot in the moving process, and we are very, very grateful.

Will post some pictures soon. So much to explore!

…and started a new job

As of April 1 I am Editor in Chief of the Enterprise IT Group at FierceMarkets!

The group consists of six titles:

We’ll be making lots of improvements to the sites and the content itself. Big plans. Great fun.

I really like the company and the people. I am probably better suited to a smaller company that is willing to take more risks. The whole job change experience has me mulling over the nature of organizations and the things that can happen culturally as they grow, impeding both creativity and teamwork. Doesn’t have to be that way, but you probably have to do some work and be very mindful as a company to prevent it.

I also think a willingness to embrace change has become a core professional ability, certainly in my line of work anyway… Sad leaving CSO after a decade’s work, but it was time for new challenges, and a great decision.

Between this and the content marketing book, it’s been quite a year so far. With even more changes in store.

I wrote a book

Online Content Marketing in 30 Minutes, published by i30 Media, is available in all kinds of formats: PDF, Kindle, hardback, and others.

Content marketing has taken the business world by storm over the last few years. The basic idea is to stop bombarding potential customers with ads, and start providing them with the kinds of information that they need and can use – establishing your company as their indispensable information resource, ideally.

My book weaves together useful techniques for content marketing drawn from my journalism experience as well as from other disciplines including SEO/web analytics, inbound marketing, content strategy, and more. It’s got lots of good information for marketers who are new to content, journalists who are moving into marketing, small business owners, etc.

It was quite fun to write, in the exhausting sense of the word “fun” <g>. That’s how I spent my Christmas holidays.

So now I no longer have book envy. And if any of you have an opportunity to read the book, I’d love it if you could link to the website and/or offer an *honest* review on Amazon.com or GoodReads (no fake/spam reviews please, however well-intentioned). Thanks!

What the … knights can move BACKWARDS!?


…but it’s not an obsession, honestly

This is from a different hotel.Image

I can’t help reading it in a Damon Wayans voice.

…but I’ll admit I’m curious



A certain massive donut retailer has been advertising “artisan” bagels. As Inego Montoya would say, I do not think that word means what they think it means.

Doug Law, green bowl box, pottery

Here is the work of a potter,  my friend Doug Law. We have a couple of Doug’s pieces in our house, and they’re just wonderful. And I’ve had the treat of touring his workshop (i.e. basement) and listening to him describe how he works with the clay, how he dries out a piece (very slowly) before firing it, what he’s learning about the chemistry of glazes and colors.

It’s creative and meticulous work.

His website, The Modern Reason, is at www.douglasmlaw.com, and the home page shows lots of interesting pieces.




Leather tote bag by Stitch and Tickle

Here is a handmade leather tote bag by Stitch and Tickle, aka Sophie Truong.

My wife and I got to watch Sophie painstakingly create a couple of bags like this over the course of a long weekend. No machines involved, just hand tools like an exacto-type knife for cutting pieces from big leather sheets, an awl for punching the stitch holes, and a needle for hand-pulling heavy-duty waxed thread.

The result is beautiful, durable, very stylish, unique. Sophie has a store on Etsy as well as a blog full of great visuals. (And an excellent white dog named “Oops”.)

These folks are truly artisans. Part of the pleasure of their products is the effort and care that goes into them.

I Tweet

Encomia for Reassembler

"Being completely full of it can assume the level of high art." - W. Berry

"...overrated." - M. Phelps

"You basically have no clue what you're talking about." - T.Tam

"This...is so bad I didn't even consider it." - Anonymous

"Your personal attack has been duly noted." - Anonymous Greg

"You have departed from reality." - J. Gallant

"...I was put off by the variety of topics..." - H. Reed

"Your blog...should not be read." - L.E. Product

"It makes me angry!" - S. Pawn

"You're kind of all over the place." - M.Kaprielian

"Bummer." - Anonymous Greg

"I read your blog and read and read, and finally I just said...I don't get it." - B.Brown

"Honestly, who cares?" - Nick

"Your [sic] a dumb*ss" - Anonymous

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